MCDONALDS MONOPOLY 2015 CANADA FREE

Through its local franchisees, the QSR employs 90,000 Canadians coast-to-coast and has created more than 200,000 jobs, generating almost $4.5 billion in local annual economic activity. The success of its Canada-focused strategy is borne out by the numbers.Īround 2.5 million guests visit 1,400 McDonald’s restaurants across Canada every day. It’s also built a strong profile in Quebec through a continuous sponsorship of one of the country’s most iconic brands: the Montreal Canadiens. That’s why the brand has been so laser-focused on building a local narrative, with campaigns such as “Welcome to McDonald’s” in 2015 that told the stories of Canadian customers and staff.

When taking the Canadian CMO role in 2014 (of which she held until early 2021), Antoinette Benoit acknowledged in an interview with strategy that there was a preconceived notion that McDonald’s was a faceless, international corporate behemoth. If that gesture was Kroc’s way of recognizing that our two countries are different, the evolution of McDonald’s Canada over the last 55 years would set out to prove it. However, in a move to establish some much-needed affinity, McDonald’s founder Ray Kroc approved the addition of the maple leaf to the Golden Arches, something that has never been done anywhere else. Perhaps we were too preoccupied with celebrating our 100th birthday, or too distracted by the excitement of Expo 67. McDonald’s then was far from being the household word it is today.”Īpparently, the launch was met with a lukewarm response. It’s a coincidence that a brand as American as McDonald’s should arrive on our shores at the most Canadian of moments: our centennial year, 1967.Īs George Cohon, McDonald’s Canada founder, put it: “We didn’t know a soul, we didn’t have much money and people didn’t know who we were. If you haven’t started collecting yet, what are you waiting for? Now is the perfect time to get in the game, since just a few prizes have been claimed.This feature was originally published in the 2022 Winter issue of strategy magazine We’re getting ready to move into a new house, so I’d be using that money for landscaping and doing some finishing on our new dream home!īut honestly, for me, the fun of McDonald’s Monopoly is really in collecting the properties, celebrating over the tasty food prizes I win and reminiscing about the many fun-filled games of Monopoly I’ve played in the past.Īnd with game pieces on so many of my favourite items, including medium and larger McCafé cups, hash browns and regular McFlurry cups, I get plenty of chances to indulge my love of Monopoly while snacking! Of course, the prize I’d most like to win is the grand prize of $150,000. Participants can win gift cards, Monopoly games or even $10,000! This year, McDonald’s Canada is celebrating Canada’s 150th anniversary by offering even more fun and fabulous prizes! What really impressed me was how many great instant win prizes are now available.

MCDONALDS MONOPOLY 2015 CANADA FREE

With one in five chances to win and millions of tasty food prizes available, I can count on celebrating the game with a free McCafé beverage, French fries or a Big Mac. While I’ve never been lucky enough to win one of the major prizes, I always win one or two tasty treats during McDonald’s Monopoly. Then, as usual, McDonald’s Canada found a way to make a good thing even better with McDonald’s Monopoly! This contest has always been one of my favourites, and I especially love that it features popular Canadian landmarks to replace the traditional Monopoly properties! Even though I knew the game could take all day, I thought there was nothing better than sitting down with my family, choosing my favourite race car playing piece and beginning my mission to become a real-estate mogul. When I was a child, Monopoly was one of my very favourite games.

Mcdonalds monopoly 2015 canada